SAM TSUI is an independent artist, singer, songwriter and content creator, who has been hailed as an internet singing sensation, and was among the first musicians to establish a popular music channel on YouTube. Tsui has created and grown a combined social following of over 5 million loyal fans, who call themselves the #Samily. To date, his videos, including covers, medleys, and mashups, and originals have amassed hundreds of millions of views on YouTube alone, with nearly 2 million monthly listeners on Spotify. At the end of 2019 he completed a 10-city tour of Southeast Asia and China, and spent 2020 producing and releasing a full studio album month by month called “Yearbook”. Sam has starred in and created music for campaigns with brands including Coca Cola, McDonalds, Mars, IKEA, and more. Passionate about increasing the visibility of under-represented groups in media (especially pop music),Sam is proud to be an artist who can represent both the Asian-American and LGBTQ communities, and collaborates frequently with his husband Casey Breves.